I have always admired how the automotive industry -especially Toyota and Porsche- for how they are able to shift their business model at massive scale. This is way harder than in service companies as they have to work with the constraints of physical production. Alternative power trains than the combustion engine, autonomous driving, safety, onboard electronics and entertainment, shifting to full mobility solutions over car ownership, soon enough probably self flying drones. The pace and scale of change in that industry is outstanding.
Seeing the shift and mindset of the CIO of Toyota is really defining what Digital Thinking is about. Happy reading: